Effectively Marketing Technology that Makes a Difference

Companies in the Mechanical, Electrical, and Metal Industry face the challenge of successfully positioning their technical solutions and products in a highly competitive, globalized market. Our focus on industrial goods marketing makes us the ideal partner for SMEs looking to effectively market technologies and products. With targeted marketing strategies and industry expertise, we help you market your products and drive growth.

Our Approach

Through our collaboration, companies achieve increased market presence. They not only reach a broader target audience but also position themselves as innovative players. We strengthen your public perception as an employer, your brand presence, and the demand for your products.

Our approach combines industry knowledge with proven marketing solutions to make MEM companies successful and competitive in the long term.

1 Practical Approach

We have practical experience from the corporate side, thinking and acting entrepreneurially. We bring experience in mechanical engineering and the electrical industry.

2 Understanding Needs

We understand the requirements for marketing industrial goods – both from sales and marketing activities.

3 Inspiring Enthusiasm

We are fascinated by the tech industry and IT, and we learn something new every day. We can be proud of Swiss high-tech, precision, and quality.

4 Striking the Right Tone

Thanks to our empathy and audience-appropriate communication, we skillfully package your messages.

5 Successful Internationalization

Our team communicates in more than four languages, both orally and in writing, and operates skillfully in an international context.

6 Smart Use of Channels and Tools

We rely on proven platforms, media, and tools to ensure your messages resonate. In doing so, we leverage an open and networked system landscape.

7 Communicating Technology Clearly

We translate the achievements of your development into clear, appealing messages that are understood and valued by a broad audience.

8 Fostering Relationships

Through authentic communication, we build strong, long-term relationships with your customers based on trust and shared values.

9 Connecting Cleantech

In the promising field of GreenTech, we are well-connected. This way, we open doors and provide inspiration for new activities in the Cleantech sector.

Key Figures Tech Industry 2023

90+

Total Revenue in CHF billions

Share of GDP

70+

Exports in CHF billions

78%

Export Share

330,000

Employees in Switzerland

20,000+

Apprenticeships in Switzerland

Step-by-Step to Success

Analysis of Your Environment

The first step is an inventory of the market, offerings, and competition. We identify your strengths and potential to develop measures that optimally position your technology and products.

Customized Marketing Measures

Considering your culture, strategic alignment, and systems, we develop structured action plans with you. Together with your marketing team, we skillfully implement these plans.

Clearly Explained Tangible Technology

We focus on communicating technical solutions convincingly and understandably. We make innovations accessible and present solutions in a way that builds trust with customers, investors, and business partners.

Fostering Growth

We think long-term and develop scalable marketing and IT systems that grow with your company. This ensures you remain prepared for market changes and competitive.

Technology-Focused Communication

With a combination of IT and marketing expertise, we skillfully manage innovative interface projects.

Contact Us

Schedule a non-binding consultation now and leverage our expertise to optimally position your products in the MEM industry.

Newsletter

Wyssmann – Mehr als nur ein Name