Landing pages: the direct route to more leads
Well-designed landing pages increase the number of conversions and turn visitors into paying customers.
Focus on the goal
Think of a typical website as a busy street – full of options and paths for your visitors to explore. But this variety can be distracting and makes it difficult to focus on a specific action. Each additional option reduces the likelihood of a visitor doing what you want them to do – whether that’s buying a product or filling out a form.
A landing page as a one-way street works quite differently. It is like a clear, direct path that leads the visitor to a specific goal: the conversion.
Principle of a landing page for generating leads
Everything at a glance
Scrolling is easy and convenient – especially on mobile devices. Clear, visual elements and intuitive user guidance guide the user through a story that appeals emotionally and ultimately leads to the desired action, such as filling out a contact form for lead generation.
Efficient systems and tools
- With Unbounce and WordPress, we offer two highly flexible systems for creating landing pages.
- When designing together with you, we provide you with proven wireframes, hundreds of templates or “the green field” as a canvas.
- The landing page builders work via drag and drop and allow additional customization of the code.
- Our A/B testing tools help to test different design variants and choose the one that works better.
- With additional pop-ups and sticky bars, you ensure that the conversion rate also increases.
- The systems are designed for loading times in fractions of a second. This is ensured, for example, by image optimization or content delivery networks (CDN).
- Real-time evaluations ensure that you gain the necessary insights to increase your conversion rate.
- The landing pages can be linked to your CRM – including HubSpot or Salesforce – and applications such as MailChimp and Zapier.
Generate leads – through clear structure
A landing page with a clear, user-friendly structure and a specific call to action leads the visitor to the desired action – whether lead generation or purchase.
The result? Higher conversion rates, more qualified leads and more satisfied customers. A landing page can also reduce the bounce rate, as the user sees everything at a glance and makes a decision more easily.
Less distraction – more leads and success
A well-designed landing page makes it easy for your visitors to do what you want them to do: choose your product or service or get in touch with you. You direct their attention and prevent distraction. If you are aiming for more conversions, more qualified leads and fewer bounces, a landing page is the right step.